Stem Henrik Appel

Client:

Henrik Appel, Socialdemokraterne

Brief

Stem Henrik Appel is an election campaign site for the 2013 municipal elections in Copenhagen. The campaign concept was developed by mono voce in cooperation with Nete Banke and Brian Peter, with photography by Lars Van Der Bech. Brian Peter designed the printed materials.

The goal was to get Henrik Appel re-elected with a campaign that was different from the competition in as much that Henrik Appel was still a fairly unknown politician and that he would have to stand out in the crowd. The main theme was three strong messages delivered with a high degree of authenticity – which led to three simple rules, no photoshopping, no studio shots and only on the streets where he lives and works. The campaign was a great success with a re-election and a rise in votes of almost 300%.  

 

Visit the website

stemhenrikappel.dk

Categories

Reponsive web design, Coding, Concept Development

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